The Marketing Automation Specialist is responsible for the overall demand generation results of the business, systems, optimization, and stakeholder management. We are looking for a marketing automation expert that specializes in all things Marketo/Dynamics/PPC. This role requires deep understanding of demand gen tactics in technology services, strong collaboration and communication skills to work within the Marketing team as well as each of the company’s lines of business, and strong analytical skills to understand drivers, insights and results. You will work with event stakeholders, ABM resources, content managers, social media strategists and line of business leaders to craft the messaging and positioning for service and product offerings as they pertain to Valorem Reply’s business. This position is part of the Valorem Marketing& Business Development team and reports to the Marketing Manager.
You will be the team’s subject matter expert in Marketo, the marketing automation tool. You will assist in the development of innovative, multi-step marketing programs that drive demand and be responsible for creating them in the automation tool. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into client benefits are crucial. It is your responsibility to continuously improve our strategies as we go to market. As an integral member of the marketing team, you help lead marketing’s efforts to grow our brand, presence and sales opportunities in the marketplace.