2020 accelerated digital transformation almost overnight. Executives had to quickly reconfigure their business models and adapt tools to meet rapidly changing demands of their employees and customers. In this webinar, industry expert guests from Forrester and Databricks share some insight on the customer obsession trend that has been growing and how you can use it to build resilience and innovation in your organization for the next disruption.


  • The emergence of future fit technology strategies and customer obsession.
  • Work’s redistributed future and meeting the higher expectations of employer technologies with a flexible foundation.
  • New customer preferences and leveraging data to reconfigure core business concepts and accelerate the customer obsession journey.
  • ROI of organizations already adopting a future fit tech strategy.
  • Live Q&A with panelists.