Don: Well, thank you Jim. I always enjoy hearing your thoughts on digital transformation and how companies change. Any final thoughts or comments that you’d like to share before we wrap up?

Jim: Well, I’d be doing myself a disservice if I didn’t plug my book. So have your readers check out my book, Don’t Think So Much.

Actually, you mentioned something earlier in our conversation, this idea of failing fast. And one thing I noticed over the last couple of years is, especially for the more traditional businesses - you know digital is getting into more traditional business - you start throwing around terms like ‘Hey, fail fast. That’s the way to innovate,’ you actually get a lot of cultural resistance to that. Because the concept of failure is baked in bad for most companies. You know they have these annual objectives and if you don’t hit your objectives you fail. And if you fail two out of three times you might get lifted over. So, the concept of failing fast as [an] ok thing is really a hard pivot for people to make.

I must give credit to somebody from Microsoft, I heard it from them, they said ‘yeah don’t use that term.’ The term he likes to use is, you’re testing a hypothesis. You had a successful test. The hypothesis was wrong and you’re going to improve the hypothesis, but the test was successful. And I was like ‘well that’s brilliant!’

And so, I would say that most folks don’t fall into the fail fast mentality because, I agree, there’s a bit of a bad vibe to it. But absolutely find ways to test faster, make an assumption, [and] test. If it doesn’t work, great throw it out and do the next thing. That is literally a success but it’s all about the speed and that’s what you really need to have people focus on, not fail but fast.

Don: So, thank you all for joining today. If you’d like to learn more about digital transformation and some of the ideas Jim shared, please follow the links associated with this broadcast. And if you’d like to have some time together with Jim and I, please follow up directly with us. Our emails are included below. We’d be glad to spend a half hour or hour with you kind of talking through our experiences and maybe helping jump start your digital transformation as well.