Digitization is changing the way the world works, and shops. Modern retailers face drastic changes that require them to reevaluate the way they think about their businesses and the customers they serve. Those that embrace innovation and data-driven strategies can drive key business outcomes like creating a seamless shopping experience across channels; enhancing online and in-store operational efficiency; identifying new revenue opportunities; improving consumer retention and increasing lifetime value; unlocking consumer insights across channels; and delighting shoppers with differentiated experiences. But barriers like data silos, legacy systems, and consumer trust often impede meaningful insights and slowing time to value.